Every brand needs a point, a sharp definition of its purpose that will stick in people's minds.
It stands to reason that a brand aligned behind a shared point will have a better chance of success than one that isn't. However, this means making a choice about what that one point is, and that can be fiendishly hard to do. A Brand Strategy can do this.
Based on Bruce McKinnon’s award winning book, What’s Your Point? this free interactive 2 hour workshop will:
the role and benefits of
how it delivers strategic and financial value
the key elements that make up a brand strategy
how brand strategy can drive key messaging
how it impacts broader business processes
how brand strategy can shape your business
Bruce will then lead an interactive session where delegates will be able to use the proprietary Brand Arrow tool to put theory into practise and explore how a brand strategy can deliver value to their own organisation.
A fabulous session- amazing content, great workshop and brilliant engagement!! We were thrilled with how it went.”
Helen Deverill. Marketing Director Arenas Business Centres
Bruce’s methodology and workshop were very effective - in short order we aligned everything from Vision to Positioning with full team buy-in along the way.”
Paul Ford, CEO, Acin
Bruce’s workshops were packed, standing room only! He is a very clear and engaging speaker and kept our delegates entertained and added great value to their conference weekend experience.
Mark Plummer, Conference Director, Business As Mission Conferences.
ABOUT BRUCE M MCKINNON
Bruce develops brand strategies for clients in Europe and the US as well as regularly speaking at conferences and business schools on the subject. For more information about Bruce, and to view his video series unpacking the value of brand strategy, click here.
10.00AM - 12.00 NOON
10.OOAM - 12 NOON
10.00AM - 12 NOON
10.00AM - 12 NOON
REGISTER YOUR INTEREST HERE