EVERY BRAND NEEDS

A POINT

Brand Strategy Zoom Taster Workshop:

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Every brand needs a point, a sharp definition of its purpose that will stick in people's minds. 

It stands to reason that a brand aligned behind a shared point will have a better chance of success than one that isn't. However, this means making a choice about what that one point is, and that can be fiendishly hard to do. A Brand Strategy can do this. 

 

Based on Bruce McKinnon’s award winning book, What’s Your Point? this free interactive 2 hour workshop will:

1

Introduce

the role and benefits of

brand strategy

2

Explore

how it delivers strategic and financial value

3

Define 

the key elements that make up a brand strategy

4

Show

how brand strategy can drive key messaging

5

Share

how it impacts broader business processes

6

Understand

how brand strategy can shape your business 

Bruce will then lead an interactive session where delegates will be able to use the proprietary Brand Arrow tool to put theory into practise and explore how a brand strategy can deliver value to their own organisation. 

A fabulous session- amazing content, great workshop and brilliant engagement!! We were thrilled with how it went.”

Helen Deverill. Marketing Director Arena Business Centres 

Bruce’s methodology and workshop were very effective - in short order we aligned everything from Vision to Positioning with full team buy-in along the way.” 

Paul Ford, CEO, Acin 

Bruce’s workshops were packed, standing room only! He is a very clear and engaging speaker and kept our delegates entertained and added great value to their conference weekend experience. 

Mark Plummer, Conference Director, Business As Mission Conferences. 

ABOUT BRUCE M MCKINNON

 

Bruce develops brand strategies for clients in Europe and the US as well as regularly speaking at conferences and business schools on the subject. For more information about Bruce, and to view his  video series unpacking the value of brand strategy, click here.

 

TIMINGS

SEPTEMBER 17
5.00PM - 7.00PM GMT
NOVEMBER 19
10.OOAM - 12.00PM GMT
JANUARY 14
5.00PM - 7.00PM GMT
MARCH 18
10.OOAM - 12.00PM GMT

REGISTER YOUR INTEREST HERE

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