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BRAND
EXPERT
SPEAKER
AWARD
WINNING
AUTHOR
Bruce speaks at conferences around the world on the subject of brand strategy and is regularly invited to lecture at business schools. He is also a Course Director for the Chartered Institute of Marketing and an accredited speaker with the Vistage CEO network.
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His brand strategy practice Brand Arrow has completed over 150 assignments in Europe and North America across conventional and mission based organisations, for a variety of sectors including technology, financial and legal services, food and drink, fashion, and software.
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In 2019 Bruce published ‘What’s Your Point? ’containing the proprietary Brand Arrow framework, which won the silver medal at the Axiom Business Book Awards (US).
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"The most striking thing about Bruce is his capacity to listen. He was able to take in what's our culture and develop a brand strategy that has become a powerful tool in helping us evolve our brand".
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Kiran Tawadey, Founder, Hampstead Tea, London
AWARD WINNING AUTHOR
Bruce’s brand strategy book What’s Your Point? was published in 2019, winning a Silver Medal at the Axiom Business Book Awards (US) and earning a shortlist nomination for the UK Business Book Awards.
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The book introduces the Brand Arrow®, a straightforward framework that helps readers define a clear and compelling brand strategy. It emphasises the importance of a sharp definition of purpose, what Bruce calls a brand’s “point”— as a focus for success.
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Since its release, the book has been a foundation for Bruce’s speaking engagements and continues to guide Brand Arrow® clients. Waterstones, the book’s launch partner, remains its largest buyer, accounting for a third of national sales.
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“What’s Your Point? maps out a compelling and robust model for brand and marketing strategy, so startups, or even mature businesses needing a re-boot, can create a route map for growth and success.”
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Stephen Woodford, CEO, Advertising Association
ACCREDITED EXPERT
VISTAGE WORLDWIDE. INC.
Vistage is the world’s largest CEO coaching and peer advisory organisation, supporting over 23,000 members across 23 countries, including nearly 2,000 in the UK.
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It brings together small and midsize business leaders in peer advisory groups of 12–16 CEOs or founders, all focused on helping each other make better decisions through shared insights and experiences.
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Bruce is a Vistage-accredited brand strategy expert, facilitating half-day workshops for senior executives, founders, and CEOs.
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In addition to his work with Vistage, Bruce offers half-day and full-day workshops, as well as two-day retreats, tailored for CEO mentoring groups and professional networks.
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“Bruce's presentation was great! He was a very engaging speaker with great knowledge and expertise in the topic being presented. Well presented, and the break-out sessions worked really well.”
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Vistage Chair
COURSE DIRECTOR
THE CHARTERED INSTITUTE OF MARKETING
The Chartered Institute of Marketing (CIM) is the world’s leading professional body for marketers, with over 28,000 members, committed to elevating marketing standards and fostering professional development.
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Bruce is a Course Director at CIM, delivering the in demand Managing Brands module for the Level 6 Diploma in Professional Marketing. His most recent cohort of students achieved a 100% pass rate, with 80% earning a merit or higher. As a member of the Institute’s prestigious Global Delivery Framework, Bruce also contributes to shaping the learning experience for marketers worldwide.
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In addition to his teaching role, Bruce is a regular speaker at high-profile events such as the CIM
Marketing Club and the CIM Tutor Conference, sharing insights and expertise with the wider
marketing community.
"It was a challenge, and I'm thrilled with the result. Your suggestions were very helpful, and I truly appreciate the time you took to support me."
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CIM Diploma Graduate
SPEAKER
AND WORKSHOP FACILITATOR
Bruce is an experienced speaker and educator, sharing his expertise in brand strategy with a variety of audiences across the UK and internationally.
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As a business school guest lecturer, he regularly presents at institutions such as Cranfield School of Management, Nottingham Business School, and the London College of Fashion, offering practical insights that resonate with students and faculty.
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As a conference speaker, Bruce delivers keynotes, main-stage presentations, and workshops at both global and UK conferences, focusing on helping delegates see the power of their brands.
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He is also a regular network guest speaker, contributing talks and workshops for Chambers of Commerce and business networks throughout the UK.
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To help more businesses understand the value of brand strategy, Bruce runs complimentary workshops designed to showcase its potential impact. These sessions are consistently popular and well-attended.
"We have been pleased to work with Bruce on a number of different occasions, most prominently as our AGM keynote speaker. The simplicity but impactful nature of his story telling is engaging and accessible."
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Ross McNally CEO, Hampshire Chamber of Commerce