BRAND STRATEGY BLOG

Many of us don’t have a clear and concise idea about what our businesses stand for, and how to consistently communicate what we do to our...

“What do you do Bruce?” “I’m a Brand Strategist”. “How interesting!” Pause , “ But what do you actually do?” And so it goes. Brand...

To share is to Banoush. I love the scene in a Seinfeld episode where George Costanza is grazing at a buffet table under the beady and as...

Hmmm, where does this go? I think of the process of defining a point for a brand is a little like exploring a city. The only way to know...