The values of chocolate
The other day I passed our local Hotel Chocolat store, and three words under the logo caught my eye – “British Cocoa Grower”. What’s that...
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BRAND STRATEGY BLOG
- Oct 3
- 3 min
Brand, culture, and you
It stands to reason that if your team get your brand, your customers will too. But, if your team don’t really understand what’s at the...
13 views0 comments
- Oct 3
- 4 min
Finding the right customer
“You can’t please all of the people all of the time”[1] so said John Lydgate, a Benedictine Monk back in the 14th century. To which I...
11 views0 comments
- Jul 12
- 3 min
The birth of brand
On a trip to your local supermarket, you’ll find as many as 45,000[1] products in store, and a visit to amazon.com will provide you with...
17 views0 comments
- May 16
- 4 min
This way up. How to value a brand.
Shipping containers. Very clever. At the last count there’s over 20 million1of them circulating around the world, and what makes them...
40 views1 comment
- Mar 24
- 2 min
A month on, and a chance to act
I wanted to share with you an opportunity to support the medical community in Ukraine. I am sure, like me, you have seen distressing...
98 views0 comments
- Mar 8
- 3 min
This book grows brands
Last week my publisher called to say What’s Your Point? was their biggest selling book on Amazon in February with sales up 25% on last...
42 views2 comments
- Jan 10
- 3 min
In Brand We Trust
Trust is in short supply these days, so it struck me as interesting that the recently published Edelman Trust Barometer told us that the...
36 views0 comments
- Jan 4
- 3 min
Hold that elevator pitch!!
The elevator pitch, so the story goes, came about because the only time you got a chance to see the boss or pitch to a key customer was...
18 views0 comments
- Nov 12, 2021
- 3 min
How colour can influence the success of a logo
In this final blog in our series on logos we are looking at the role of colour and how it can add or take away from the effectiveness of...
28 views0 comments
- Oct 4, 2021
- 4 min
Lorna and the launch of Cafedirect
As Cafédirect celebrates its 30th birthday, I wanted to share a personal story about Lorna Young, a remarkable woman I had the privilege...
80 views0 comments
- Sep 27, 2021
- 3 min
How to build the perfect logo
In my last blog, we looked at what makes a logo a good logo, and here we are going to go through the options you have in developing your...
40 views0 comments
- Sep 6, 2021
- 3 min
What makes a good logo?
They say a picture paints a thousand words, and when it comes to creating a logo it’s important those thousand words are telling the...
59 views3 comments
- Jul 9, 2021
- 4 min
Brand name - what role does yours play?
In this second in our series on I’m going to introduce a framework that will help you think about the role you want your brand name to...
24 views0 comments
- Jun 25, 2021
- 4 min
Brand name - an open door to your business.
I always think of the brand as a big open door into your business. And the role of a brand name is to make that door as wide as possible...
65 views1 comment