The Birth of Brand
On a trip to your local supermarket, you’ll find as many as 45,000[1] products in store, and a visit to amazon.com will provide you with...
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BRAND STRATEGY BLOG
- May 16
- 4 min
This way up. How to value a brand.
Shipping containers. Very clever. At the last count there’s over 20 million1of them circulating around the world, and what makes them...
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- Mar 24
- 2 min
A month on, and a chance to act
I wanted to share with you an opportunity to support the medical community in Ukraine. I am sure, like me, you have seen distressing...
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- Mar 8
- 3 min
This book grows brands
Last week my publisher called to say What’s Your Point? was their biggest selling book on Amazon in February with sales up 25% on last...
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- Jan 10
- 3 min
In Brand We Trust
Trust is in short supply these days, so it struck me as interesting that the recently published Edelman Trust Barometer told us that the...
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- Jan 4
- 3 min
Hold that elevator pitch!!
The elevator pitch, so the story goes, came about because the only time you got a chance to see the boss or pitch to a key customer was...
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- Nov 12, 2021
- 3 min
How colour can influence the success of a logo
In this final blog in our series on logos we are looking at the role of colour and how it can add or take away from the effectiveness of...
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- Oct 4, 2021
- 4 min
Lorna and the launch of Cafedirect
As Cafédirect celebrates its 30th birthday, I wanted to share a personal story about Lorna Young, a remarkable woman I had the privilege...
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- Sep 27, 2021
- 3 min
How to build the perfect logo
In my last blog, we looked at what makes a logo a good logo, and here we are going to go through the options you have in developing your...
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- Sep 6, 2021
- 3 min
What makes a good logo?
They say a picture paints a thousand words, and when it comes to creating a logo it’s important those thousand words are telling the...
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- Jul 9, 2021
- 4 min
Brand name - what role does yours play?
In this second in our series on I’m going to introduce a framework that will help you think about the role you want your brand name to...
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- Jun 25, 2021
- 4 min
Brand name - an open door to your business.
I always think of the brand as a big open door into your business. And the role of a brand name is to make that door as wide as possible...
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- May 6, 2021
- 3 min
New Workshop Series: Every Brand Needs a Point!
Every brand needs a point, a sharp definition of its purpose that will stick in people's minds and these workshops will help you discover yo
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- Mar 22, 2021
- 2 min
The six BIG benefits of a brand strategy. (Part 2)
In the first of the series, I looked at three of the six reasons why brand strategy is becoming so important for CMO’s (a recent Gartner...
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- Mar 3, 2021
- 2 min
The six BIG benefits of a brand strategy.
A recent Gartner CMO survey put brand strategy as the number 1 strategic priority going into 2021 - ahead of subjects like market analytics,
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