BRAND STRATEGY BLOG

Trust is in short supply these days, so it struck me as interesting that the recently published 2021 Edelman Trust Barometer told us that...

The elevator pitch, so the story goes, came about because the only time you got a chance to see the boss or pitch to a key customer was...

In this final blog in our series on logos we are looking at the role of colour and how it can add or take away from the effectiveness of...

As Cafédirect celebrates its 30th birthday, I wanted to share a personal story about Lorna Young, a remarkable woman I had the privilege...

In my last blog, we looked at what makes a logo a good logo, and here we are going to go through the options you have in developing your...

They say a picture paints a thousand words, and when it comes to creating a logo it’s important those thousand words are telling the...

In this second in our series on I’m going to introduce a framework that will help you think about the role you want your brand name to...

I always think of the brand as a big open door into your business. And the role of a brand name is to make that door as wide as possible...

Every brand needs a point, a sharp definition of its purpose that will stick in people's minds and these workshops will help you discover yo

In the first of the series, I looked at three of the six reasons why brand strategy is becoming so important for CMO’s (a recent Gartner...

A recent Gartner CMO survey put brand strategy as the number 1 strategic priority going into 2021 - ahead of subjects like market analytics,

Boohoo has purchased the Debenhams brand, not the stores, with a plan to relaunch the brand as an online only offering in the UK later in...

Amongst the other things that occupied me in 2020 (ha ha!) was a commitment to step out of my comfort zone. And so of course, I left it...

A lifetime ago, back in January, I spent time in New York working with Ignacio Mattos, the Michelin star chef who runs Estela on East...

In these uncertain times, we all need a crystal-clear idea about what we want our business to achieve, how relevant we are to customers,...