Feb 192 minA Star, a Medal and a ByteI wanted to let you know that as well as being a finalist for the Business Book Awards, ’What’s Your Point?’ has just won the silver medal at the Axiom Book ...
Nov 12, 20192 minCalifornia Book Launch and Number One Spot on Amazon.Well, it has has been a very exciting month for me! It started with the US launch of ‘What’s Your Point’ in Silicon Valley early October and has just come to...
Sep 20, 20192 minBrand Strategy, an exercise in choice.Brand Strategy, an exercise in choice. Learning the foundations needed to build a successful brand strategy.
Sep 20, 20192 minWhat's the Point of a Point?Whats the point of you business? A good brand strategy can help a business define its point. Points are good; they stick in peoples' minds.