Is your brand invisible?
IF YOU CAN'T DEFINE YOUR BRAND'S VALUE, NEITHER CAN YOUR CUSTOMERS. AND IF YOUR BRAND ISN'T SEEN AS VALUABLE, IT BECOMES INVISIBLE. The...
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BRAND STRATEGY BLOG
Oct 53 min read
Your brand name can drive your value up. And down.
KFC: Kitchen Fresh Chicken? More of that later. Let’s start with electric cars. Very Clever. As a Brand Strategist I love the Chinese...
29 views0 comments
Sep 63 min read
Founder Stories: Mark Hannaford, World Extreme Medicine
Mark is, without doubt, my most exciting and derring-do client! World Extreme Medicine is a global network delivering world-leading...
14 views0 comments
Aug 23 min read
Founder Stories: Barbara Cicatelli, CAI Global
Hmmm, where does this go? I think of the process of defining a point for a brand is a little like exploring a city. The only way to know...
12 views0 comments
Jun 273 min read
Founder Stories: Jeff Moore, Just Us! Coffee
“What’s the name all about, Jeff?” I was having coffee with Jeff Moore, the co-founder of Just Us!, a coffee company based in Canada. It...
15 views0 comments
Apr 102 min read
Get aligned and grow your business!
Many of us don’t have a clear and concise idea about what our businesses stand for, and how to consistently communicate what we do to our...
12 views0 comments
Nov 3, 20234 min read
The 6 Secrets of a Brand Strategy
“What do you do Bruce?” “I’m a Brand Strategist”. “How interesting!” Pause , “ But what do you actually do?” And so it goes. Brand...
70 views0 comments
Sep 4, 20233 min read
Banoush, Zurich
To share is to Banoush. I love the scene in a Seinfeld episode where George Costanza is grazing at a buffet table under the beady and as...
17 views0 comments
Sep 4, 20233 min read
CAI, New York
Hmmm, where does this go? I think of the process of defining a point for a brand is a little like exploring a city. The only way to know...
10 views0 comments
Sep 4, 20233 min read
Blue Yonder, Karlsruhe
Weaving the brand into the fabric of retail Blue Yonder specialises in delivering pricing and replenishment solutions to the retail...
23 views0 comments
Sep 4, 20233 min read
Hampstead Tea, London
It’s all about the soil, darling So, I asked, “what exactly is biodynamic agriculture?” “It’s about harvesting and planting at the right...
6 views0 comments
Sep 4, 20234 min read
Deans Beans, Massachusetts
Reigniting the Champion After an hour, I had gone through the findings from all my interviews, captured the results of the workshop and...
21 views0 comments
Aug 23, 20232 min read
Are we there yet?
A phrase that may well have been broadcast from the back seats over the summer holidays! And it’s a great reminder of the need to be...
33 views0 comments
Jun 1, 20233 min read
Brand Strategy is for Everyone. (Not just marketing!)
I started my business back in 2009 to solve a specific problem. Namely that companies found it hard to define the value of their brand...
132 views0 comments
Apr 20, 20233 min read
Part 3. Message Hierarchy Case Study: The Trojan Horse
Do you remember the film, Monty Python and the Holy Grail?[1] At one point on their quest, the intrepid knights, having unsuccessfully...
22 views0 comments
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