BRAND STRATEGY BLOG

Dec 24, 2020
2 min

It started well enough.....a personal note on 2020

A lifetime ago, back in January, I spent time in New York working with Ignacio Mattos, the Michelin star chef who runs Estela on East Hou...

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Jan 12
2 min

Read the book? Now see the film

Amongst the other things that occupied me in 2020 (ha ha!) was a commitment to step out of my comfort zone. And so of course, I left it t...

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Oct 23, 2020
2 min

Why is a Good Brand Good for Business?

Many of my clients are using this Lockdown period to re-assess their offer, re-think their messaging, or re-do their websites. In these i...

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Oct 22, 2020
3 min

Why Do Customers Value Brands?

Why do customers pick and value certain brands over others?

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Oct 21, 2020
3 min

Why Do Companies Value Brands?

Customers can recognise the products a brand represents and are often willing to pay more for them. The brand provides a means of expressing

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Oct 1, 2020
2 min

The Power of Brand Karma!

We are drawn to brands that reflect our values, that amplify how we see the world, that speak to us, and that sometimes speak for us.

56 views0 comments

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