BRAND STRATEGY BLOG

May 6
3 min

New Workshop Series: Every Brand Needs a Point!

Every brand needs a point, a sharp definition of its purpose that will stick in people's minds and these workshops will help you discover yo

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Mar 22
2 min

The six BIG benefits of a brand strategy. (Part 2)

In the first of the series, I looked at three of the six reasons why brand strategy is becoming so important for CMO’s (a recent Gartner...

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Mar 3
2 min

The six BIG benefits of a brand strategy.

A recent Gartner CMO survey put brand strategy as the number 1 strategic priority going into 2021 - ahead of subjects like market analytics,

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Jan 25
3 min

Debenhams: What exactly did Boohoo buy?

Boohoo has purchased the Debenhams brand, not the stores, with a plan to relaunch the brand as an online only offering in the UK later in...

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Jan 22
2 min

Read the book? Now watch the film

Amongst the other things that occupied me in 2020 (ha ha!) was a commitment to step out of my comfort zone. And so of course, I left it...

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Jan 22
2 min

It started well enough.....a personal note on 2020

A lifetime ago, back in January, I spent time in New York working with Ignacio Mattos, the Michelin star chef who runs Estela on East...

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