Banoush, Zurich
To share is to Banoush. I love the scene in a Seinfeld episode where George Costanza is grazing at a buffet table under the beady and as...
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BRAND STRATEGY BLOG
- Sep 4
- 3 min
CAI, New York
Hmmm, where does this go? I think of the process of defining a point for a brand is a little like exploring a city. The only way to know...
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- Sep 4
- 3 min
Blue Yonder, Karlsruhe
Weaving the brand into the fabric of retail Blue Yonder specialises in delivering pricing and replenishment solutions to the retail...
17 views0 comments
- Sep 4
- 3 min
Hampstead Tea, London
It’s all about the soil, darling So, I asked, “what exactly is biodynamic agriculture?” “It’s about harvesting and planting at the right...
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- Sep 4
- 4 min
Deans Beans, Massachusetts
Reigniting the Champion After an hour, I had gone through the findings from all my interviews, captured the results of the workshop and...
14 views0 comments
- Aug 23
- 2 min
Are we there yet?
A phrase that may well have been broadcast from the back seats over the summer holidays! And it’s a great reminder of the need to be...
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- Jun 1
- 3 min
Brand Strategy is for Everyone. (Not just marketing!)
I started my business back in 2009 to solve a specific problem. Namely that companies found it hard to define the value of their brand...
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- Apr 20
- 3 min
Part 3. Message Hierarchy Case Study: The Trojan Horse
Do you remember the film, Monty Python and the Holy Grail?[1] At one point on their quest, the intrepid knights, having unsuccessfully...
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- Mar 20
- 3 min
Part 2. Message Hierarchy: getting your points in the right order!
Brand Strategy. The key to getting your messaging in the right order! To make sure the point of your brand is crystal clear you need to...
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- Mar 20
- 2 min
Your messaging needs to be relevant and it needs to be different!
Brand Strategy. The key to getting your messaging right! Getting the message right for any brand is of course very important, and...
40 views0 comments
- Feb 16
- 2 min
What's the point of a B Corp?
I read recently that Cafédirect is the UK’s first B Corp, and it reminded me that it was also the UK’s first fair trade coffee company -...
56 views0 comments
- Feb 8
- 2 min
What's the point of brand strategy?
I’m often asked this. Perhaps not in such stark terms. But it’s a good question Brand strategy is a framework for you to make good...
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- Jan 5
- 3 min
The value of cheap furniture
I went shopping recently at IKEA and it reminded me just how clever, together and Scandi cool IKEA is, so I spent some time looking at...
43 views0 comments
- Dec 7, 2022
- 3 min
Giving the world a hug - Brand Arrow® in 2022
I have had a genuinely exciting year working with a diverse range of clients from all corners of the planet, and from all kinds of...
19 views1 comment
- Nov 16, 2022
- 3 min
The values of chocolate
The other day I passed our local Hotel Chocolat store, and three words under the logo caught my eye – “British Cocoa Grower”. What’s that...
42 views0 comments
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