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Deep Dive
Brand Arrow Vision
Brand Arrow Positioning
Brand Arrow Benefits
Brand Arrow Values
Brand Arrow Proposition
Brand Arrow Key Messaging

DEEP DIVE

THE FULL PICTURE

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BRAND BITES

Brand
Just what is a brand?
Just what is brand strategy?
Brand Strategy
1. BRAND STRATEGY DELIVERS ALIGNMENT
2. BRAND STRATEGY DELIVERS EFFICIENCY
3. DEFINES A VISION
4. UNEARTHS TRUE VALUE
5. DEFINES KEY MESSAGES
6. RELEVANT AND DIFFERENT
LOGOS
1. Just what is a logo?
2. Logos need to be distinctive
3. Logos need to be relevant 14
4. COLOUR AS A SIGNPOST
The Role Of Colour
NAMES
1.Names are a big deal!
2.Names can take you back
3. Names Can Take You Forward
4. Names Take You Nowhere
Positioning
1. THE BRAND'S DNA
2. IT DELIVERS DIRECTION
3. THE POWER OF ONE!
VISION
1. THE BRAND'S DESTINATION
2. BARRIERS AND DRIVERS
Key Messages
1. Tyranny of the first (key messages)
2. Benefits before features
3. Relevant AND Different
Elevator Pitch (Editied)
VALUES
1. CAPTURING YOUR CHARACTER
2. BENCHMARK FOR YOUR TEAM
3. HALLMARK FOR YOUR CUSTOMER
PROPOSITION
1. THE START OF YOUR STORY
2. AN OPEN DOOR
Audience
1. Your Brand is For Everyone!
2. Your Brand Strategy Is For You! 16
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