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BRAND
NAMING
A good brand name is an asset that needs to be used, it can be a brilliant start to introducing your brand.
If the role of a brand is a big open door into your business, then the role of a brand name is to make
that door as wide as possible so that customers can see clearly what your business has to offer and easily walk into your business.
Brand Arrow® worked with a PR agency in the construction sector developing the new name Build PR, along with a new identity and website, resulting in a 270% increase in enquiries with a successful conversation rate of 90%.
"The results have been undeniable - it provides a razor sharp focus so clients know exactly what we are about".
Richard Pagett, Founder, Build PR
The Brand Arrow® framework has been used countless time to develop new brand names either for starts ups or to fix a problem with a brand name that’s taking the business in the wrong direction.
To find out how the Brand Arrow® framework can help you develop a new name for your business call Bruce on 07782 326 030 or drop him a line here. Alternatively read a recent blog on the power of a brand name to take sales ups, as well as down.
FOR MORE INSIGHTS ON THE INFLUENCE OF BRAND NAMES
