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VALUE
PROPOSITION
The value proposition, or elevator pitch, is a great way to quickly define what makes your brand meaningfully different.
Today, with so many channels to market, customers attention spans have shrunk dramatically to just 8 seconds, and with over 10,000 messages hitting us daily, a great way for a business to stand out is to absolutely nail that elevator pitch .
"Loved the clear outcome focus that Bruce brought to what is actually quite a difficult task - stating clearly, succinctly and engagingly how we can support new clients."
Mark Duman, Founder, MD Healthcare
With the Brand Arrow® framework it's distilled into just three essential sentences that sum up exactly the value you deliver and what makes you different.
01
IDENTIFY THE
CUSTOMER PROBLEM
Show you understand their biggest challenge, reassuring them you're relevant and worth listening to.
02
EXPLAIN HOW
YOU SOLVE IT
Highlight the most significant solution you offer, framed around the problem you've just defined.
03
STATE WHAT MAKES
YOU DIFFERENT
Explain why they should choose you over the competition - what's unique that they can't get elsewhere.
FOR MORE INSIGHTS ON THE VALUE PROPOSITION
