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MESSAGING &
POSITIONING
GUIDE
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The role of the Messaging and Positioning Guide is to ensure the brand is communicated appropriately, with relevance and without losing its focus. It will provide the brand team, its partners and network with a clear, accurate, and compelling description of the brand.

 

The Guide will become the single point of truth for the brand, it will contain boiler plates that can be

cut and pasted into proposals and press releases, for example, saving time and effort. Key sections

will also be developed as copy that can be used in marketing communications.

 

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“Bruce brought with him a keen strategic vision and a spirit of collaboration and encouragement - and the first integrated demand generation campaign exceeded our KPIs by 400%!”

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Uwe Weiss, CEO, Blue Yonder

This will ensure that the emphasis, content and language of the brand can be easily and consistently applied across its channels, services and initiatives.

 

It will help the team and its stakeholders move in the same direction and, will ensure that the investment in all marketing and communications is used to maximum effect.​

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 A LOOK AT THE ROLE OF A MESSAGING & POSITIONING GUIDE
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