KEY

MESSAGING

BRAND ARROW ONLINE

Use Brand Arrow Online for individuals and teams to create new content for your web site, develop key messages, define your company values, launch a new product or redefine your business offer.

WHAT CAN A BRAND STRATEGY DELIVER?

THE BEST HEADLINE

FOR YOUR  WEBSITE HOMEPAGE

COMPELLING 

SLOGAN

THAT CAN BE FEATURED ACROSS ALL CHANNELS

5 KEY MESSAGES

THAT CAN BE USED ACROSS ALL MEDIA

A SET OF 6 BRAND VALUES

THAT GUIDE THE DEVELOPMENT

OF NEW  MATERIALS

BENEFITS & FEATURES

THAT ARE RELEVANT TO YOUR CUSTOMER

TARGET AUDIENCE

DEFINED AS YOUR PRIMARY & SECONDARY TARGETS  

Brand Arrow Online is a proven and easy to follow online brand strategy template that will equip individuals and teams to rapidly develop and then apply their own brand strategy.

 

"Being able to get Bruce’s in-person sage guidance online while we went through the book and exercises was invaluable.  And the added flexibility of being online meant we could get diaries together much quicker and do shorter, more focused sessions. Highly Recommend!"

Dr. Andrea & Jon Taylor-Cummings, Founders, Soulmates Academy

 

BRAND ARROW SINGLE

FOR INDIVIDUALS & SOLE TRADERS:

THE AWARD WINNING BOOK 'WHAT'S YOUR POINT?'

(HARD OR E COPY)

THE PROPRIETARY BRAND ARROW WALL CHART

4 x 1 HOUR VIDEO SESSIONS OVER A 2 WEEK PERIOD

 

BRAND ARROW TEAM

FOR TEAMS OF UP TO 12 MEMBERS:

THE AWARD WINNING BOOK 'WHAT'S YOUR POINT?'

(HARD OR E COPY)

THE PROPRIETARY BRAND ARROW WALL CHART

4 x 2 HOUR WORKSHOPS OVER TWO WEEKS USING BREAK OUT ROOMS & WHITEBOARDS

"Despite not meeting face-to-face, Bruce was excellent at guiding us through a process that was very engaging, enlightening and rewarding, we are delighted with the result."

 

Hannah Clark Farmers Voice Radio Development Manager

Brand Arrow SINGLE and TEAM are based on Bruce M Mckinnon’s award winning  book ‘What’s Your Point?

Every brand needs a point, a sharp definition of its purpose that will stick in people’s minds and this means making a choice about what that one point is. Making that choice can be can fiendishly hard to do. 

 

Written in non-technical language the book draws on his first-hand experience of working with over 60 clients on brand strategy projects as well as business theory, real life case studies and practical guidance. Each chapter ends with two questions that once answered will equip the reader to complete the Brand Arrow chart. 

WHAT ARE THE BRAND STRATEGY SERVICES?

VISION

POSITIONING

PROPOSITION

VALUES

AUDIENCE

KEY

MESSAGING

You may be considering using this time to create new content for your web site, or to define a set of key messages that reflect the benefits of your offer, perhaps you are thinking of starting a new business or launching a new product.

If you are planning on a change, then a brand strategy is an excellent framework to help you make the right choices - choices that will ensure you are relevant to your audience and different from the competition. the following deliverables will give you all you need to make sure your brand really does have a point!

"Bruce helped me to articulate the key messages of my brand in a credible, compelling and crystal-clear way. I found it easy (and even enjoyable)  to follow his tried-and-tested 'Brand Arrow' process; the end result of which has been a significant step forward in the way I manage communication of the Transparency Task Force. I'd highly recommend Bruce and his approach, he's a pleasure to deal with and his ideas work.

Andy Agathangelou,Founder, Transparency Task Force

BRAND ARROW ONLINE FEES

Brand Arrow Online SINGLE

£890

Brand Arrow Online TEAM

£2,900

to

£4,900