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KEY
MESSAGING
®
BRAND ARROW ONLINE
Use Brand Arrow® Online for individuals and teams to create new content for your web site, develop key messages, define your company values, launch a new product or redefine your business offer.
WHAT CAN A BRAND STRATEGY DELIVER?
VISION
YOUR DESTINATION.
WHERE IS YOUR BRAND GOING?
POSITIONING
CAPTURING THE ESSENCE OF YOUR BRAND
PROPOSITION
COMMUNICATING THAT ESSENCE TO YOUR STAKEHOLDERS
VALUES
6 WORDS THAT DESCRIBE YOUR BRAND'S CHARACTER
AUDIENCE
WHAT BINDS YOUR DIFFERENT AUDIENCES TOGETHER
KEY MESSAGING
CREATING A MESSAGE HIERARCHY AND ELEVATOR PITCH
Brand Arrow® Online is a proven and easy to follow online brand strategy template that will equip individuals and teams to rapidly develop and then apply their own brand strategy.
"Being able to get Bruce’s in-person sage guidance online while we went through the book and exercises was invaluable. And the added flexibility of being online meant we could get diaries together much quicker and do shorter, more focused sessions. Highly Recommend!"
Dr. Andrea & Jon Taylor-Cummings, Founders, Soulmates Academy
BRAND ARROW SINGLE
FOR INDIVIDUALS & SOLE TRADERS:
®
THE AWARD WINNING BOOK 'WHAT'S YOUR POINT?'
(HARD OR E COPY)
THE PROPRIETARY BRAND ARROW® WALL CHART
4 x 1 HOUR VIDEO SESSIONS OVER A 2 WEEK PERIOD
PRICE: £1,500
BRAND ARROW TEAM
FOR TEAMS OF UP TO 12 MEMBERS:
®
THE AWARD WINNING BOOK 'WHAT'S YOUR POINT?'
(HARD OR E COPY)
THE PROPRIETARY BRAND ARROW® WALL CHART
4 x 2 HOUR WORKSHOPS OVER TWO WEEKS USING BREAK OUT ROOMS & WHITEBOARDS
PRICE: £6,000
Brand Arrow® SINGLE and TEAM are based on Bruce M Mckinnon’s award winning book ‘What’s Your Point?’
Every brand needs a point, a sharp definition of its purpose that will stick in people’s minds and this means making a choice about what that one point is. Making that choice can be can fiendishly hard to do.
Written in non-technical language the book draws on his first-hand experience of working with over 60 clients on brand strategy projects as well as business theory, real life case studies and practical guidance. Each chapter ends with two questions that once answered will equip the reader to complete the Brand Arrow chart.
"Bruce helped me to articulate the key messages of my brand in a credible, compelling and crystal-clear way. I found it easy (and even enjoyable) to follow his tried-and-tested 'Brand Arrow' process; the end result of which has been a significant step forward in the way I manage communication of the Transparency Task Force. I'd highly recommend Bruce and his approach, he's a pleasure to deal with and his ideas work."
Andy Agathangelou,Founder, Transparency Task Force
"Despite not meeting face-to-face, Bruce was excellent at guiding us through a process that was very engaging, enlightening and rewarding, we are delighted with the result."
Hannah Clark Farmers Voice Radio Development Manager