Brand Arrow worked with the leadership team at Code Red to develop a brand strategy for the global cyber security PR agency and then implement it. This involved supporting the agency in finding the right partners – in this case a brilliant web agency called Illicit based in Exeter and long-time partner to Brand Arrow, design director Suzie Magni. It can be a challenge to implement a strategy, as finding the right expertise and then managing the creative and build process is not always straightforward. The key is to make sure the brand strategy drives the development of a crystal clear creative brief that specifies what is needed, by when, and for what budget. This delivers three things very well: oIt helps find the right partners, oHelps them know exactly what is needed and oEnsures when you see their work you can be objective about how well it reflects the strategy. A win, win, win! We did this with Code Red as it went through its most significant change in 20 years with a new CEO, a name change, an overhaul of its proposition, and a complete rebrand. The results have been nothing short of transformational! oFrom ranking 100+ on Google for its major brand keyword 'Cybersecurity PR', Code Red is now ranking second on the first page of Google. oThree of its most recent blogs have ranked on the first page of Google for their respective keyword. oCode Red’s organic search traffic has increased over 130% month on month. oThe average user engagement time on the website has gone up by 32% (between November ’22 and April’ 23) Getting the attention of decision makers in the fast growing and fiercely competitive cyber security sector is tough, and this demonstrates that brand strategy can have an immediate and powerful impact on how your brand is seen.