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WORKSHOPS 

The Brand Arrow® on-site workshop delivers a brand strategy in a single to day, while the Brand Arrow® online process is made up of four two hour zoom sessions that delivers a brand strategy in a week.

 

Every brand needs a point, a sharp definition of its purpose that will stick in people's minds..

 

The Brand Arrow® workshop will deliver a crystal-clear idea about what your brand stands for, what it needs to achieve, how relevant you are to customers, and why those customers should buy from you and not the competition. Once complete, you will have brand strategy that will:

1

Capture a Vision for Your Business

Define a vision the whole team can understand and head towards

2

Identify your Drivers and Barriers

The drivers (assets) to reach the vision and barriers (issues) that could stop you

3

Describe your Benefits and Features 

What problems are you solving (benefits) and how you solve them (features)

4

Define your 5 most compelling key messages

That can shape your copy across your web site and marketing collateral

5

Nail an Elevator Pitch

100 words that define the customer problem and how you uniquely  solve it

6

Define a value proposition

That marks you out as relevant to your customers and different from the competition

7

Prioritise your key customers

And identify the characteristics they

all share

8

Create a set of brand values

To act as a benchmark for your team and a hallmark for your customers

ON SITE:

 

Using a  3 metre wall chart, delegates will be led through the elements that make up the Brand Arrow® Framework. Collaborative in development yet directional in delivery the framework creates the space to

listen and understand the challenges your brand faces and provides absolute clarity about the direction

the brand needs to take. The results from completed Brand Arrow chart will be edited into  a two thousand word brand strategy document.

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WHAT TO EXPECT OVER THE DAY:

 

PRESENTATION

9.00am - 10.00am

Brand strategy what it is and what it does

VISION

 10.00am - 12.00pm

Where to head to and the barriers and drivers to reaching it  - if we are going to equip the brand to get to its destination, we must know where that is.

KEY MESSAGES

 12.00pm - 1.30pm

Constructing  by identifying the problem the brand is solving, its key features, benefits and what differentiates it from its competitors.

     

LUNCH

1.30pm - 2.00pm

AUDIENCES

2.00pm - 3.00pm

Defining the brand’s most important audiences or stakeholders and capturing the 5 characteristics they all share.

BRAND STRATEGY 

3.00pm - 5.00pm

Using the collective wisdom of the Brand Arrow to create the positioning, proposition, brand values and value proposition.

To find out more about the Brand Arrow® on-site workshop please email Bruce here.

BRAND ARROW® FRAMEWORK, INTERACTIVE FOR THE SMALL SCREEN AND 3 METERS LONG FOR THE CONFERENCE ROOM WALL. 

 

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ONLINE:

 

Over a series of four two hour Zoom calls over the course of week, using an interactive Brand Arrow® framework, a mixture of guided discussion, break out rooms and white board work,  up to 12 delegates will be taken through the Brand Arrow® process. 

 

What to expect over the course of the 4 sessions:

 

VISION:

 

Capturing a vision the whole team can head towards, the drivers to reach it and barriers that could stop you.

SESSION

1

KEY MESSAGES:

Identifying the problem the brand is solving, its key features, benefits and what differentiates it from its competitors. 

SESSION

2

AUDIENCES:

Defining the brand’s most important audiences or stakeholders and capturing the characteristics they all share.

3

SESSION

BRAND STRATEGY:

Using the collective wisdom of the Brand Arrow to create the positioning, proposition, brand values and value proposition. 

SESSION

4

To find out if a Brand Arrow® online workshop would be the right fit for you, drop Bruce a line here.

FEES

ONLINE

ON SITE

WORKSHOP FEEDBACK

 

"Bruce’s methodology and workshop was very effective– in short order we aligned everything from Vision to Positioning with full team buy-in along the way. Thank you from the Acin team."

Paul Ford, CEO, Acin

"Bruce is a skilled brand strategist who helped us navigate the complexity of the WFTO brand and its key messaging. Using the Brand Arrow methodology, he worked inclusively with me, the leadership team and board to facilitate a process where we co-created and co-owned our brand strategy."  

Erinch Sahan, CEO,  World Fair Trade Organization  

"Bruce was able to take a complex technical specification for a new product  and by using the Brand Arrow process created a crystal clear proposition that has directed all the launch communications for the product." 

Dr. Michael Prim, Enterprise Architect Int, Blue Yonder GmbH

"‘Bruce’s enthusiasm and energy injected a buzz into our recent CIM tutor conference.  His Brand Arrow model was really well received and helped create a conversation around this important subject area’" 

Maureen Wincott, Learner Partnerships Manager, Chartered Institute of Marketing