Elevator Pitch Workshop 2026

In the Age of AI, Clarity Is Your Competitive Edge

With AI increasingly shaping how customers find and choose brands, clarity is no longer optional. Algorithms — as much as people — need to recognise what you do, who it’s for, and why it matters.

In a world of constant noise, that’s getting harder. Attention spans have dropped from 12 seconds in 2000 to around 8 today, and consumers face more than 10,000 messages a day. Social media has given us endless opportunities to tell our story, but we’re competing with far more distraction than ever.

That’s why the elevator pitch still matters - the idea came about because the only time you could get in front of the boss — or a key customer — was during the short elevator ride to their office — clear, tight and impossible to misunderstand before the doors opened.

These days we might call it a value proposition, but the principle is exactly the same: a concise way to spell out the customer’s problem, how you solve it, and what makes you different.

Yet less than 10% of leadership teams can define their company’s value proposition, and if leadership can’t articulate the brand’s value, the team responsible for delivering it won’t be able to either. If you can’t define your brand’s value, customers won’t be able to define it for you — and if your brand isn’t seen as valuable, it becomes invisible.

So, I’m running my popular online Elevator Pitch workshop again in January. In one focused hour, I’ll coach you to build a clear, three-sentence pitch:

- Identify the customer problem — showing you understand their biggest challenge and why you’re worth listening to.

- Explain how you solve it — the most meaningful thing you do, framed directly against that problem.

- Define what makes you different - why they should choose you, and what you offer that no one else does.

After the workshop, you’ll be able to:

- Align your team around a shared understanding of your brand’s value.

- Communicate clearly why customers should choose your brand over competitors.

- Define your brand concisely across your website and marketing.

- Introduce yourself with confidence at events.

- Pitch your brand anywhere — even in an actual elevator.

In short, you’ll be able to express your brand’s value clearly — or as I like to say, to be able to answer the question  “What’s your point?”

Slots always fill quickly and sessions are limited to six participants, so click here to book your place.

And if you want to go deeper into brand strategy, my award-winning book What’s Your Point? explores how strategic branding drives growth, with insights from successful brands and real-world case studies.

You can also work with me through mentoring, one-day workshops, or consultancy. Click here to find out more.