WHAT DOES BRAND STRATEGY DO?
HOW DO YOU DEVELOP A BRAND STRATEGY?
The Brand Arrow® is a Brand Strategy framework that can be used by individuals and teams to develop and benefit from a brand strategy
ABOUT BRUCE M MCKINNON
Bruce is a Brand Strategist. He speaks on the subject at conferences around the world, runs Brand Arrow®, his own brand strategy practise and has published a book on how to write your own brand strategy called ‘What’s Your Point’?
Bruce develops brand strategies for clients in Europe and the US across a diverse range of industries including software, fashion, fair trade, artificial intelligence, mobile, financial services and food and drink
He has worked in brand marketing for global and local brands for over 30 years and passionately believes the right brand strategy is the most effective tool a client has to deliver its point - and it can be the best way to gain engagement in that point.
He holds an MBA from Cranfield School of Management and the Chartered Institute of Marketing Postgraduate Diploma in Marketing.
LET'S KEEP IN TOUCH
To receive discounts on workshops and consulting, exclusive access to pre-publication excepts from Bruce's book, and access to key Brand Strategy tools from his Brand Arrow® consultancy, fill in your details and consent here.
65, Holywell Hill, St. Albans, Hertfordshire, AL1 1HF / Phone Number: 00 44 (0) 7782 326030 / Email: firstname.lastname@example.org