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BRANDS THAT
STAND OUT ARE MORE SUCCESSFUL
MEANINGFULLY DIFFERENT BRANDS
Kantar's* analysis of 6.5 billion consumer data points, spanning a decade of insights into people's feelings and behaviours, has revealed that meaningfully different brands...
9x
Capture nine times the market share
Charge double the market price
2x
Grow four times faster
overall
4x
Attract seven times more customers
7x
Developed and facilitated by Brand Strategist & award-winning author Bruce McKinnon, The Brand Arrow® framework creates a meaningfully different brand in just one day, delivering measurable strategic and practical benefits.
STRATEGY BENEFITS
DIFFERENTIATION
You can clearly define and communicate why customers should choose your brand over competitors.
PRACTICAL BENEFITS
FOCUS
The brand strategy process delivers a concise, three-line value proposition summarising your brand.
CLARITY
This shared understanding provides clear direction for your team and suppliers, guiding brand development.
MESSAGING
Five key benefit-led messages shape your web copy and marketing campaigns with clear priorities.
ALIGNMENT
Your whole team aligns behind a shared understanding of your brand, ensuring everyone is on the same page.
VALUES
Defined values guide how your brand is presented and experienced by customers at every touchpoint.
EFFICIENCY
Alignment reduces delays and costs, helping things move faster without constantly reinventing the wheel.
DIRECTION
Clear guidelines help web designers and agencies present your brand consistently and effectively.
What makes Brand Arrow® meaningfully different is that it can be done in a single day using Bruce McKinnon’s award-winning proprietary framework that has delivered 150 successful strategies globally since its inception in 2009.
Kantar, a global market research leader, recently completed the largest brand study in history. Their research revealed that the most successful brands achieve their position by being meaningfully different from their competitors.
*
LET'S KEEP IN TOUCH
To receive discounts on workshops and consulting, exclusive access to pre-publication excepts from Bruce's book, and access to key Brand Strategy tools from his Brand Arrow® consultancy, fill in your details and consent here.
65, Holywell Hill, St. Albans, Hertfordshire, AL1 1HF / Phone Number: 00 44 (0) 7782 326030 / Email: bruce@thebrandarrow.com