Every brand needs a point, a sharp definition of its purpose that will stick in people's minds.
This one day workshop will deliver a crystal-clear idea about what your brand stands for, what it needs to achieve, how relevant you are to customers, and why those customers should buy from you and not the competition. The workshop will be held in the brand new Arena Reading Centre, offering flexible workspaces from 2 - 500 desks.
You will be able to:
Capture a Vision for Your Business
Define a vision the whole team can understand and head towards
Identify your Drivers and Barriers
The drivers (assets) to reach the vision and barriers (issues) that could stop you
Describe your Benefits and Features
What problems are you solving (benefits) and how you solve them (features)
Define your 5 most compelling key messages
That can shape your copy across your web site and marketing collateral
Nail an Elevator Pitch
100 words that define the customer problem and how you uniquely solve it
Define a value proposition
That marks you out as relevant to your customers and different from the competition
Prioritise your key customers
And identify the characteristics they
Create a set of brand values
To act as a benchmark for your team and a hallmark for your customers
Based on the award winning Brand Arrow® framework, used with over 90 clients across the world, the day is both collaborative in development and directional in delivery.
A fabulous session- amazing content, great workshop and brilliant engagement!! We were thrilled with how it went.”
Helen Deverill. Marketing Director Arena Business Centres
Bruce’s workshops were packed, standing room only! He is a very clear and engaging speaker and kept our delegates entertained and added great value to their conference weekend experience.
Mark Plummer, Conference Director, Business As Mission Conferences.
Bruce’s methodology and workshop was very effective - in short order we aligned everything from Vision to Positioning with full team buy-in along the way.”
Paul Ford, CEO, Acin
ABOUT BRUCE M MCKINNON
Bruce speaks at conferences around the world on the subject of brand strategy and is regularly invited to lecture at business schools. He has partnered with the Chartered Institute of Marketing on a variety of projects and is a regular contributor to Arena's web site. Based on his award winning book, 'What’s Your Point?' Brand Arrow consulting has delivered over 90 workshops and assignments in Europe and North America.
TIMINGS & FEES
THURSDAY JULY 1st
COFFEE & PASTRIES : 8.00am - 8.30am
MORNING SESSION : 8.30am - 12.30 am
LUNCH : 12.30pm - 1.00pm
AFTERNOON SESSION : 1.00pm - 5.00pm
TEAM OF TWO
TEAM OF THREE
TEAM OF TWO
TEAM OF THREE
REGISTER YOUR INTEREST HERE