BRAND STRATEGY EXPERT ARTICLES 

Well, it has has been a very exciting month for me! It started with the US launch of ‘What’s Your Point’ in Silicon Valley early October...

Brand Strategy, an exercise in choice. Learning the foundations needed to build a successful brand strategy.

Whats the point of your business? A good brand strategy can help a business define its point.

The role of a brand is to be an open door into the heart of what you do. If your brand is limiting you and boxing you in... change it!

Machines might run the world but we still need to tell them where to go! How to help your brand to be relevant and differentiated.