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GROW YOUR BUSINESS
WITH A BRAND STRATEGY

ONE DAY WORKSHOP:

12th March 8.30am - 5.00pm UBC Warrington

The workshop in association with UBC Warrington, is limited to only six businesses to ensure one on one coaching from Bruce McKinnon, the creator of the Brand Arrow®.

Whether it’s just you, or a small team, not having a clear idea about what your brand stands for can lead to inefficiency, costly business practices and confused customers.

The Brand Arrow® has been adopted by many businesses in the UK and around the world and this is your opportunity to transform your business in just one day.

EXCLUSIVE OFFER: 20% off for UBC and Sharon Cawley referrals*

In this dynamic and practical workshop, you will learn to:

Define the Unique Selling Points of your business

Clearly communicate your key benefits, from a vision to your elevator pitch

Nail what makes you different from your competitors

Capture in a sentence your most important sales message

Have a clear direction where your business is headed

Align your business for better outcomes and performance

THE BRAND ARROW IS AN AWARD WINNING, HIGHLY INTERACTIVE WORKSHOP THAT DELIVERS ALIGNMENT IN A SINGLE DAY BY PROVIDING YOUR BUSINESS WITH THE FOLLOWING ACTIONABLE OUTCOMES THAT YOU CAN IMPLEMENT IMMEDIATELY.

VISION
 

Defining where the business is headed, and identifying the barriers that might slow you down and the drivers you already have to get you there.

ELEVATOR PITCH

Three sentences that state what the customer problem is, how you solve it, and what makes you different from your competition.

KEY MESSAGING

Based on your benefits and features, a hierarchy of the five most relevant messages that can be used on your website, in pitches, and communications  materials.

AUDIENCE
 

Crystal clear understanding of the different audiences your business is aimed at, and what needs they all share (because your job is to meet those needs).

VALUES
 

Six characteristics that get to the heart of your business, will guide its development, and ensure consistency in how you communicate your business - internally and externally.

£950 PER DELEGATE (OR £1,500 FOR TWO DELEGATES FROM THE

SAME ORGANISATION), EACH DELEGATE WILL RECEIVE A BRAND ARROW® WORKSHEET,

ACCESS TO THE INTERACTIVE BRAND ARROW® FRAMEWORK, AND A COPY OF

BRUCE’S AWARD WINNING BRAND STRATEGY BOOK ‘WHAT’S YOUR POINT?’.

* UBC and Sharon Cawley referrals use code BAG1 for £760 for individual

delegates and £1,200 for two delegates from the same organisation.

Getting aligned will save you time, make you more effective, create consistent marketing and sales messaging, and ensure any investment in your business works as hard as possible. And this matters, because getting business alignment is strongly linked to better business performance.

According to recent research, projects that are aligned are 57% more likely to deliver their business benefit, 50% more likely to finish on time, and 45% more likely to stay within budget

All too often business alignment is seen as complex and time consuming……

but with the Brand Arrow®, you can do this in just one day.

REGISTER HERE
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Bruce speaks at conferences around the world on the subject of brand strategy and is regularly invited to lecture at.  business schools. He is also a Course Director for the Chartered Institute of Marketing and an accredited speaker for the Vistage CEO network.

“Since we did the workshop, our revenues have tripled”.

Paul Ford, CEO, Acin

“The simplicity but also impactful nature of his approach is both engaging and accessible for those keen to grow their business but not necessarily inclined towards marketing or communication”.

Ross McNally CEO, Hampshire Chamber of Commerce.

“Excellent content - it enabled me to really drill down and define the point of our business”.

Darren Johnston, Head of Production, Rocket Medical

TIME & PLACE

March 12th
8.30am - registration, coffee & pastries
9.00am - 5.00pm workshop with lunch provided

 

ADDRESS

UBC, Rutherford House, Warrington Road, Birchwood, Warrington WA3 6ZH
 
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Sign up

Reserve your space for the one day workshop here

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