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GROW YOUR BUSINESS
WITH A BRAND STRATEGY
ONE DAY WORKSHOP:
8.30am - 5.00pm Date and Venue to be confirmed
The workshop is limited to only four businesses to ensure one on one coaching from Bruce McKinnon, the creator of the Brand Arrow®.
Whether it’s just you, or a small team, not having a clear idea about what your brand stands for can lead to inefficiency, costly business practices and confused customers.
The Brand Arrow® has been adopted by many businesses in the UK and around the world and this is your opportunity to transform your business in just one day.
In this dynamic and practical workshop, you will learn to:
Define the Unique Selling Points of your business
Clearly communicate your key benefits, from a vision to your elevator pitch
Nail what makes you different from your competitors
Capture in a sentence your most important sales message
Have a clear direction where your business is headed
Align your business for better outcomes and performance
THE BRAND ARROW IS AN AWARD WINNING, HIGHLY INTERACTIVE WORKSHOP THAT DELIVERS ALIGNMENT IN A SINGLE DAY BY PROVIDING YOUR BUSINESS WITH THE FOLLOWING ACTIONABLE OUTCOMES THAT YOU CAN IMPLEMENT IMMEDIATELY.
VISION
Defining where the business is headed, and identifying the barriers that might slow you down and the drivers you already have to get you there.
ELEVATOR PITCH
Three sentences that state what the customer problem is, how you solve it, and what makes you different from your competition.
KEY MESSAGING
Based on your benefits and features, a hierarchy of the five most relevant messages that can be used on your website, in pitches, and communications materials.
AUDIENCE
Crystal clear understanding of the different audiences your business is aimed at, and what needs they all share (because your job is to meet those needs).
VALUES
Six characteristics that get to the heart of your business, will guide its development, and ensure consistency in how you communicate your business - internally and externally.
£950 EXCLUDING VAT PER DELEGATE EACH DELEGATE WILL RECEIVE A BRAND ARROW® WORKSHEET,ACCESS TO THE INTERACTIVE BRAND ARROW® FRAMEWORK, AND A COPY OF
BRUCE’S AWARD WINNING BRAND STRATEGY BOOK ‘WHAT’S YOUR POINT?’.
Getting aligned will save you time, make you more effective, create consistent marketing and sales messaging, and ensure any investment in your business works as hard as possible. And this matters, because getting business alignment is strongly linked to better business performance.
According to recent research, projects that are aligned are 57% more likely to deliver their business benefit, 50% more likely to finish on time, and 45% more likely to stay within budget
All too often business alignment is seen as complex and time consuming……
but with the Brand Arrow®, you can do this in just one day.
Bruce speaks at conferences around the world on the subject of brand strategy and is regularly invited to lecture at. business schools. He is also a Course Director for the Chartered Institute of Marketing and an accredited speaker for the Vistage CEO network.
“Since we did the workshop, our revenues have tripled”.
Paul Ford, CEO, Acin
"Bruce was able to take a complex technical specification for a new product and by using the Brand Arrow process created a crystal clear proposition that has directed all the launch communications for the product."
Dr. Michael Prim, Enterprise Architect Int, Blue Yonder GmbH
“My time spent with Bruce was transformational. Bruce took my understanding of being ‘on brand’ to a whole new level”.
Richard Cowell, Founder, Grow Your Tutoring Business