EVERY BRAND NEEDS
Brand Strategy Taster Workshop:
Every brand needs a point, a sharp definition of its purpose that will stick in people's minds.
It stands to reason that a brand aligned behind a shared point will have a better chance of success than one that isn't. However, this means making a choice about what that one point is, and that can be fiendishly hard to do. A Brand Strategy can do this.
Based on Bruce McKinnon’s award winning book, What’s Your Point? this complimentary 2 hour workshop will:
the role and benefits of
how it delivers strategic and financial value
the key elements that make up a brand strategy
how brand strategy can drive key messaging
how it impacts broader business processes
how brand strategy can shape your business
Bruce will then lead an interactive session where delegates will be able to use the proprietary Brand Arrow tool to put theory into practise and explore how a brand strategy can deliver value to their own organisation.
"Bruce’s enthusiasm and energy injected a buzz into our recent CIM tutor conference. His Brand Arrow model was really well received and helped create a conversation around this important subject area.’"
Maureen Wincott, Learner Partnerships Manager, Chartered Institute of Marketing
“Bruce recently ran a great workshop for a group of Yorkshire business owners which was different to anything I saw during my 7 years as a Vistage Chair. Insightful, thought-provoking and challenging, brand is a subject that easily gets wrapped up as a marketing function when it is actually of strategic importance to the whole company."
Richard White, Chair, Phoenix Business Group
"A fabulous session- amazing content, great workshop and brilliant engagement!! We were thrilled with how it went.”
Helen Deverill, Marketing Director, Arena Business Centres
"Bruce delivers an excellent half-day workshop on Brand Strategy. It was very well received by the MBAs! ”
Andrew Angus, Director, Full Time MBA, Cranfield School of Management
"Bruce’s workshops were packed, standing room only! He is a very clear and engaging speaker and kept our delegates entertained and added great value to their conference weekend experience."
Mark Plummer, Conference Director, Business As Mission Conferences
ABOUT BRUCE M MCKINNON
Bruce develops brand strategies for clients in Europe and the US as well as regularly speaking at conferences and business schools on the subject. For more information about Bruce, and to view his video series unpacking the value of brand strategy, click here.
9.00AM - 11.00AM PST
12.00PM - 2.00PM EST
5.00PM - 7.00PM GMT
10.OOAM -12.00PM BST
11.OOAM -1.00PM CET
10.OOAM -12.00PM GMT
11.OOAM -1.00PM CET
9.00AM - 11.00AM PST12.00PM - 2.00PM EST5.00PM - 7.00PM GMT
REGISTER YOUR INTEREST HERE