Bruce will then lead an interactive session where  delegates will be able to use the proprietary Brand Arrow tool to put theory into practise and explore how a brand strategy can deliver value to their own organisation. 

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"Bruce’s enthusiasm and energy injected a buzz into our recent CIM tutor conference.  His Brand Arrow model was really well received and helped create a conversation around this important subject area.’" 

Maureen Wincott, Learner Partnerships Manager, Chartered Institute of Marketing

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“Bruce recently ran a great workshop for a group of Yorkshire business owners which was different to anything I saw during my 7 years as a Vistage Chair. Insightful, thought-provoking and challenging, brand is a subject that easily gets wrapped up as a marketing function when it is actually of strategic importance to the whole company."

Richard White, Chair, Phoenix Business Group

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"A fabulous session- amazing content, great workshop and brilliant engagement!! We were thrilled with how it went.”

Helen Deverill, Marketing Director, Arena Business Centres 

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"Bruce delivers an excellent half-day workshop on Brand Strategy.  It was very well received by the MBAs! ”

Andrew Angus, Director, Full Time MBA, Cranfield School of Management

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"Bruce’s workshops were packed, standing room only! He is a very clear and engaging speaker and kept our delegates entertained and added great value to their conference weekend experience."

Mark Plummer, Conference Director, Business As Mission Conferences

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