The Brand Arrow® is a proven and award winning brand strategy framework that will deliver tangible value to your clients, make you stand out from your competitors and give you the edge in pitches.
It will help grow your client base, enable you to compete against bigger strategic agencies and win more business .
Clients sometimes need agencies with a dedicated strategic role and without one, you miss out on pitches because you are seen as ‘lacking strategic rigour’.
You can now add brand strategy to your agency offering without the need to employ a full time person or hire a consultant by becoming a certified Brand Arrow® provider.
The Brand Arrow® is a step by step be step process, using proprietary onsite or online tools, to deliver a client’s brand strategy in a single day.
This will give you clear direction in creating briefs, writing key messages, developing a clients value proposition as well as defining the brand positioning and values.
You’ll get trained by award winning Brand Strategy expert Bruce McKinnon, have access a range of unique and proprietary tools and be able to draw on over 50 successful use cases that will demonstrate to your clients the effectiveness of the Brand Arrow®.
Introducing the Brand Arrow® framework
Every one of your clients needs a point. A sharp definition of their purpose that will stick in customers minds.This means making choice about what that one point is and the Brand Arrow® Framework can deliver that point - guaranteed!
Developed by Brand Strategist and author of the award winning ‘What’s Your Point?’,
Bruce M McKinnon, the Brand Arrow® has been successfully used with over 100 clients in
Europe and the US.
By using the Brand Arrow® you will be able to define:
A VISION for your client that the whole team can understand and head towards
The 5 most compelling KEY MESSAGES that shape copy across marketing collateral
The DRIVERS (assets) to reach that vision and BARRIERS (issues) that could stop it
An ELEVATOR PITCH - 100 words that sums up the key take out for the client
The BRAND POSITIONING
that describes the essence of the client brand
The VALUE PROPOSITION that is relevant to customers and different from the competition
A BRAND PROPOSITION that communicates that essence to its audiences
The client's KEY CUSTOMERS and identify the characteristics they all share
The BRAND VALUES
that act as a benchmark for the team and a hallmark for customers
Present the findings in a brand strategy document and a CREATIVE
By becoming an accredited Brand Arrow® Team member, the agency will have access to the following:
USE OF THE PROPRIETARY BRAND ARROW FRAMEWORK
INTERACTIVE BRAND ARROW PROGRAMME THAT BUILDS THE BRAND STRATEGY STEP BY STEP
TRAINING PROGRAMMES AND 'IN PROJECT' MENTORING FOR THE TEAM
WORD & POWER POINT DOCUMENT TEMPLATE FOR REPORTING
ACCESS TO CASE STUDIES THAT DEMONSTRATE THE VALUE BRAND ARROW DELIVERS
USE OF THE BRAND ARROW TEAM LOGO ACROSS MARKETING MATERIALS
To find out more about becoming a Brand Arrow® Team member, drop Bruce a line here.
Find out what agencies are saying about the Brand Arrow®