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BRAND STRATEGY EXPERT ARTICLES


It started well enough.....a personal note on 2020
A lifetime ago, back in January, I spent time in New York working with Ignacio Mattos, the Michelin star chef who runs Estela on East...
Jan 22, 20212 min read
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Why is a Good Brand Good for Business?
In these uncertain times, we all need a crystal-clear idea about what we want our business to achieve, how relevant we are to customers,...
Oct 23, 20202 min read
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Why Do Customers Value Brands?
Why do customers pick and value certain brands over others?
Oct 22, 20203 min read
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Why Do Companies Value Brands?
Customers can recognise the products a brand represents and are often willing to pay more for them. The brand provides a means of expressing
Oct 21, 20203 min read
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The Power of Brand Karma!
We are drawn to brands that reflect our values, that amplify how we see the world, that speak to us, and that sometimes speak for us.Â
Oct 1, 20202 min read
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BUILDING A BRAND STRATEGY. STEP 4: Capture Your Values
"Do you have company values?" I once asked a client. "Yes," I was told, "you'll find them in the kitchen." Turns out this particular...
Sep 3, 20203 min read
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BUILDING A BRAND STRATEGY. STEP 3: Communicating the Essence of your Brand
So, what is a brand proposition? Think of it as the first few words in the story about to be told. It captures the value the brand will...
Jul 22, 20203 min read
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4 STEPS TO A BRAND STRATEGY STEP 2: DEFINE THE HEART OF YOUR BRAND
The role of brand positioning is to define how the brand is positioned in the minds of the team responsible for delivering it
Jul 2, 20203 min read
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BUILDING A BRAND STRATEGY STEP 1: DESCRIBE YOUR VISION.
Brand Strategy Framework Step 1: Describe the vision you want your brand to head towards, then identify the drivers to get you there, and ba
Jun 19, 20203 min read
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WHY NOW IS THE RIGHT TIME TO FOCUS ON YOUR BRAND
Four step brand strategy framework
Jun 10, 20202 min read
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A Star, a Medal and a Byte
I wanted to let you know that as well as being a finalist for the Business Book Awards, ’What’s Your Point?’ has just won the silver...
Feb 19, 20202 min read
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California Book Launch and Number One Spot on Amazon.
Well, it has has been a very exciting month for me! It started with the US launch of ‘What’s Your Point’ in Silicon Valley early October...
Nov 12, 20192 min read
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Brand Strategy, an exercise in choice.
Brand Strategy, an exercise in choice. Learning the foundations needed to build a successful brand strategy.
Sep 20, 20192 min read
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What's the Point of a Point?
Whats the point of your business? A good brand strategy can help a business define its point.
Sep 20, 20192 min read
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If your brand is boxing you in... Change it!
The role of a brand is to be an open door into the heart of what you do. If your brand is limiting you and boxing you in... change it!
Sep 20, 20192 min read
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