Hold that elevator pitch!!
The elevator pitch, so the story goes, came about because the only time you got a chance to see the boss or pitch to a key customer was...
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BRAND STRATEGY BLOG
- Nov 12, 2021
- 3 min
How colour can influence the success of a logo
In this final blog in our series on logos we are looking at the role of colour and how it can add or take away from the effectiveness of...
29 views0 comments
- Oct 4, 2021
- 4 min
Lorna and the launch of Cafedirect
As Cafédirect celebrates its 30th birthday, I wanted to share a personal story about Lorna Young, a remarkable woman I had the privilege...
96 views0 comments
- Sep 27, 2021
- 3 min
How to build the perfect logo
In my last blog, we looked at what makes a logo a good logo, and here we are going to go through the options you have in developing your...
42 views0 comments
- Sep 6, 2021
- 3 min
What makes a good logo?
They say a picture paints a thousand words, and when it comes to creating a logo it’s important those thousand words are telling the...
59 views3 comments
- Jul 9, 2021
- 4 min
Brand name - what role does yours play?
In this second in our series on I’m going to introduce a framework that will help you think about the role you want your brand name to...
28 views0 comments
- Jun 25, 2021
- 4 min
Brand name - an open door to your business.
I always think of the brand as a big open door into your business. And the role of a brand name is to make that door as wide as possible...
67 views1 comment
- May 6, 2021
- 3 min
New Workshop Series: Every Brand Needs a Point!
Every brand needs a point, a sharp definition of its purpose that will stick in people's minds and these workshops will help you discover yo
47 views0 comments
- Mar 22, 2021
- 2 min
The six BIG benefits of a brand strategy. (Part 2)
In the first of the series, I looked at three of the six reasons why brand strategy is becoming so important for CMO’s (a recent Gartner...
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- Mar 3, 2021
- 2 min
The six BIG benefits of a brand strategy.
A recent Gartner CMO survey put brand strategy as the number 1 strategic priority going into 2021 - ahead of subjects like market analytics,
81 views0 comments
- Jan 25, 2021
- 3 min
Debenhams: What exactly did Boohoo buy?
Boohoo has purchased the Debenhams brand, not the stores, with a plan to relaunch the brand as an online only offering in the UK later in...
147 views0 comments
- Jan 22, 2021
- 2 min
Read the book? Now watch the film
Amongst the other things that occupied me in 2020 (ha ha!) was a commitment to step out of my comfort zone. And so of course, I left it...
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- Jan 22, 2021
- 2 min
It started well enough.....a personal note on 2020
A lifetime ago, back in January, I spent time in New York working with Ignacio Mattos, the Michelin star chef who runs Estela on East...
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- Oct 23, 2020
- 2 min
Why is a Good Brand Good for Business?
In these uncertain times, we all need a crystal-clear idea about what we want our business to achieve, how relevant we are to customers,...
88 views0 comments
- Oct 22, 2020
- 3 min
Why Do Customers Value Brands?
Why do customers pick and value certain brands over others?
55 views0 comments
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