BRAND STRATEGY EXPERT ARTICLES 

Reigniting the Champion After an hour, I had gone through the findings from all my interviews, captured the results of the workshop and...

A phrase that may well have been broadcast from the back seats over the summer holidays! And it’s a great reminder of the need to be...

I started my business back in 2009 to solve a specific problem. Namely that companies found it hard to define the value of their brand...

Do you remember the film, Monty Python and the Holy Grail?[1] At one point on their quest, the intrepid knights, having unsuccessfully...

Brand Strategy. The key to getting your messaging in the right order! To make sure the point of your brand is crystal clear you need to...

Brand Strategy. The key to getting your messaging right! Getting the message right for any brand is of course very important, and...

I read recently that Cafédirect is the UK’s first B Corp, and it reminded me that it was also the UK’s first fair trade coffee company -...

I’m often asked this. Perhaps not in such stark terms. But it’s a good question Brand strategy is a framework for you to make good...

I went shopping recently at IKEA and it reminded me just how clever, together and Scandi cool IKEA is, so I spent some time looking at...

I have had a genuinely exciting year working with a diverse range of clients from all corners of the planet, and from all kinds of...

The other day I passed our local Hotel Chocolat store, and three words under the logo caught my eye – “British Cocoa Grower”. What’s that...

It stands to reason that if your team get your brand, your customers will too. But, if your team don’t really understand what’s at the...

“You can’t please all of the people all of the time”[1] so said John Lydgate, a Benedictine Monk back in the 14th century. To which I...

On a trip to your local supermarket, you’ll find as many as 45,000[1] products in store, and a visit to amazon.com will provide you with...

Shipping containers. Very clever. At the last count there’s over 20 million1of them circulating around the world, and what makes them...