BRAND STRATEGY BLOG

Oct 21, 2020
3 min

Why Do Companies Value Brands?

Customers can recognise the products a brand represents and are often willing to pay more for them. The brand provides a means of expressing

10 views0 comments

Oct 1, 2020
2 min

The Power of Brand Karma!

We are drawn to brands that reflect our values, that amplify how we see the world, that speak to us, and that sometimes speak for us.

57 views0 comments

Sep 3, 2020
3 min

BUILDING A BRAND STRATEGY. STEP 4: Capture Your Values

"Do you have company values?" I once asked a client. "Yes," I was told, "you'll find them in the kitchen." Turns out this particular comp...

18 views0 comments

Jul 22, 2020
3 min

BUILDING A BRAND STRATEGY. STEP 3: Communicating the Essence of your Brand

So, what is a brand proposition? Think of it as the first few words in the story about to be told. It captures the value the brand will d...

47 views0 comments

Jul 2, 2020
3 min

4 STEPS TO A BRAND STRATEGY STEP 2: DEFINE THE HEART OF YOUR BRAND

The role of brand positioning is to define how the brand is positioned in the minds of the team responsible for delivering it

53 views0 comments

Jun 19, 2020
3 min

BUILDING A BRAND STRATEGY STEP 1: DESCRIBE YOUR VISION.

Brand Strategy Framework Step 1: Describe the vision you want your brand to head towards, then identify the drivers to get you there, and ba

48 views0 comments

{"items":["5f91cc4d0ce0a40017b798a7","5f75dc1cff0a0f0017b78775","5f511c7b65372a00174c7b45","5f1870c7a560af001708cd12","5efdc28a70a45d00179b3517","5eecc8fa9df5b10017404520"],"styles":{"galleryType":"Columns","groupSize":1,"showArrows":true,"cubeImages":true,"cubeType":"fill","cubeRatio":1.3333333333333333,"isVertical":true,"gallerySize":30,"collageAmount":0,"collageDensity":0,"groupTypes":"1","oneRow":false,"imageMargin":32,"galleryMargin":0,"scatter":0,"rotatingScatter":"","chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":true,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":1,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":50,"rotatingGroupTypes":"","rotatingCropRatios":"","columnWidths":"","gallerySliderImageRatio":1.7777777777777777,"numberOfImagesPerRow":1,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":1,"mobilePanorama":false,"placeGroupsLtr":true,"viewMode":"preview","thumbnailSpacings":4,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"bottomInfoHeight":0,"titlePlacement":"SHOW_ON_THE_RIGHT","galleryTextAlign":"center","scrollSnap":false,"itemClick":"nothing","fullscreen":true,"videoPlay":"hover","scrollAnimation":"NO_EFFECT","slideAnimation":"SCROLL","scrollDirection":0,"scrollDuration":400,"overlayAnimation":"FADE_IN","arrowsPosition":0,"arrowsSize":23,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"NEVER_SHOW","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","imagePlacementAnimation":"NO_EFFECT","calculateTextBoxWidthMode":"PERCENT","textBoxHeight":0,"textBoxWidth":200,"textBoxWidthPercent":50,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"loadMoreButtonText":"","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"ATTACHED_BACKGROUND","itemBorderWidth":1,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":"1","videoLoop":true,"jsonStyleParams":"","gallerySizeType":"px","gallerySizePx":940,"allowTitle":true,"allowContextMenu":true,"textsHorizontalPadding":-30,"itemBorderColor":{"value":"rgba(61,59,77,0.24)"},"showVideoPlayButton":true,"galleryLayout":2,"targetItemSize":940,"selectedLayout":"2|bottom|1|fill|true|0|true","layoutsVersion":2,"selectedLayoutV2":2,"isSlideshowFont":false,"externalInfoHeight":0,"externalInfoWidth":0.5},"container":{"width":940,"galleryWidth":972,"galleryHeight":0,"scrollBase":0,"height":null}}

3 4