BRAND STRATEGY EXPERT ARTICLES 

I started my business back in 2009 to solve a specific problem. Namely that companies found it hard to define the value of their brand...

Do you remember the film, Monty Python and the Holy Grail?[1] At one point on their quest, the intrepid knights, having unsuccessfully...

Brand Strategy. The key to getting your messaging in the right order! To make sure the point of your brand is crystal clear you need to...

Brand Strategy. The key to getting your messaging right! Getting the message right for any brand is of course very important, and...

I read recently that Cafédirect is the UK’s first B Corp, and it reminded me that it was also the UK’s first fair trade coffee company -...

I’m often asked this. Perhaps not in such stark terms. But it’s a good question Brand strategy is a framework for you to make good...

I went shopping recently at IKEA and it reminded me just how clever, together and Scandi cool IKEA is, so I spent some time looking at...

I have had a genuinely exciting year working with a diverse range of clients from all corners of the planet, and from all kinds of...

The other day I passed our local Hotel Chocolat store, and three words under the logo caught my eye – “British Cocoa Grower”. What’s that...

It stands to reason that if your team get your brand, your customers will too. But, if your team don’t really understand what’s at the...

“You can’t please all of the people all of the time”[1] so said John Lydgate, a Benedictine Monk back in the 14th century. To which I...

On a trip to your local supermarket, you’ll find as many as 45,000[1] products in store, and a visit to amazon.com will provide you with...

Shipping containers. Very clever. At the last count there’s over 20 million1of them circulating around the world, and what makes them...

I wanted to share with you an opportunity to support the medical community in Ukraine. I am sure, like me, you have seen distressing...

Last week my publisher called to say What’s Your Point? was their biggest selling book on Amazon in February with sales up 25% on last...