BRAND STRATEGY BLOG

Sep 3
3 min

BUILDING A BRAND STRATEGY. STEP 4: Capture Your Values

"Do you have company values?" I once asked a client. "Yes," I was told, "you'll find them in the kitchen." Turns out this particular comp...

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Jul 22
3 min

BUILDING A BRAND STRATEGY. STEP 3: Communicating the Essence of your Brand

So, what is a brand proposition? Think of it as the first few words in the story about to be told. It captures the value the brand will d...

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Jul 2
3 min

4 STEPS TO A BRAND STRATEGY STEP 2: DEFINE THE HEART OF YOUR BRAND

The role of brand positioning is to define how the brand is positioned in the minds of the team responsible for delivering it

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Jun 19
3 min

BUILDING A BRAND STRATEGY STEP 1: DESCRIBE YOUR VISION.

Brand Strategy Framework Step 1: Describe the vision you want your brand to head towards, then identify the drivers to get you there, and ba

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