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BRAND STRATEGY EXPERT ARTICLES


Deans Beans, Massachusetts
Reigniting the Champion After an hour, I had gone through the findings from all my interviews, captured the results of the workshop and...
Sep 4, 20234 min read


Are we there yet?
A phrase that may well have been broadcast from the back seats over the summer holidays! And it’s a great reminder of the need to be...
Aug 23, 20232 min read


Brand Strategy is for Everyone. (Not just marketing!)
I started my business back in 2009 to solve a specific problem. Namely that companies found it hard to define the value of their brand...
Jun 1, 20233 min read


Part 3. Message Hierarchy Case Study: The Trojan Horse
Do you remember the film, Monty Python and the Holy Grail?[1] At one point on their quest, the intrepid knights, having unsuccessfully...
Apr 20, 20233 min read


Part 2. Message Hierarchy: getting your points in the right order!
Brand Strategy. The key to getting your messaging in the right order! To make sure the point of your brand is crystal clear you need to...
Mar 20, 20233 min read


Your messaging needs to be relevant and it needs to be different!
Brand Strategy. The key to getting your messaging right! Getting the message right for any brand is of course very important, and...
Mar 20, 20232 min read


What's the point of a B Corp?
I read recently that Cafédirect is the UK’s first B Corp, and it reminded me that it was also the UK’s first fair trade coffee company -...
Feb 16, 20232 min read


What's the point of brand strategy?
I’m often asked this. Perhaps not in such stark terms. But it’s a good question Brand strategy is a framework for you to make good...
Feb 8, 20232 min read


The value of cheap furniture
I went shopping recently at IKEA and it reminded me just how clever, together and Scandi cool IKEA is, so I spent some time looking at...
Jan 5, 20233 min read


Giving the world a hug - Brand Arrow® in 2022
I have had a genuinely exciting year working with a diverse range of clients from all corners of the planet, and from all kinds of...
Dec 7, 20223 min read


The values of chocolate
The other day I passed our local Hotel Chocolat store, and three words under the logo caught my eye – “British Cocoa Grower”. What’s that...
Nov 16, 20223 min read


Brand, culture, and you
It stands to reason that if your team get your brand, your customers will too. But, if your team don’t really understand what’s at the...
Oct 3, 20223 min read


Finding the right customer
“You can’t please all of the people all of the time”[1] so said John Lydgate, a Benedictine Monk back in the 14th century. To which I...
Oct 3, 20224 min read


The birth of brand
On a trip to your local supermarket, you’ll find as many as 45,000[1] products in store, and a visit to amazon.com will provide you with...
Jul 12, 20223 min read


This way up. How to value a brand.
Shipping containers. Very clever. At the last count there’s over 20 million1of them circulating around the world, and what makes them...
May 16, 20224 min read
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