BRAND STRATEGY BLOG

Oct 21, 2020
3 min

Why Do Companies Value Brands?

Customers can recognise the products a brand represents and are often willing to pay more for them. The brand provides a means of expressing

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Oct 1, 2020
2 min

The Power of Brand Karma!

We are drawn to brands that reflect our values, that amplify how we see the world, that speak to us, and that sometimes speak for us.

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Sep 3, 2020
3 min

BUILDING A BRAND STRATEGY. STEP 4: Capture Your Values

"Do you have company values?" I once asked a client. "Yes," I was told, "you'll find them in the kitchen." Turns out this particular...

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Jul 22, 2020
3 min

BUILDING A BRAND STRATEGY. STEP 3: Communicating the Essence of your Brand

So, what is a brand proposition? Think of it as the first few words in the story about to be told. It captures the value the brand will...

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Jul 2, 2020
3 min

4 STEPS TO A BRAND STRATEGY STEP 2: DEFINE THE HEART OF YOUR BRAND

The role of brand positioning is to define how the brand is positioned in the minds of the team responsible for delivering it

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Jun 19, 2020
3 min

BUILDING A BRAND STRATEGY STEP 1: DESCRIBE YOUR VISION.

Brand Strategy Framework Step 1: Describe the vision you want your brand to head towards, then identify the drivers to get you there, and ba

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Jun 10, 2020
2 min

WHY NOW IS THE RIGHT TIME TO FOCUS ON YOUR BRAND

Four step brand strategy framework

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Feb 19, 2020
2 min

A Star, a Medal and a Byte

I wanted to let you know that as well as being a finalist for the Business Book Awards, ’What’s Your Point?’ has just won the silver...

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Nov 12, 2019
2 min

California Book Launch and Number One Spot on Amazon.

Well, it has has been a very exciting month for me! It started with the US launch of ‘What’s Your Point’ in Silicon Valley early October...

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Sep 20, 2019
2 min

Brand Strategy, an exercise in choice.

Brand Strategy, an exercise in choice. Learning the foundations needed to build a successful brand strategy.

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Sep 20, 2019
2 min

What's the Point of a Point?

Whats the point of your business? A good brand strategy can help a business define its point.

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Sep 20, 2019
2 min

If your brand is boxing you in... Change it!

The role of a brand is to be an open door into the heart of what you do. If your brand is limiting you and boxing you in... change it!

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Sep 20, 2019
2 min

I'm back from the Future

Machines might run the world but we still need to tell them where to go! How to help your brand to be relevant and differentiated.

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