BRAND STRATEGY EXPERT ARTICLES 

It stands to reason that if your team get your brand, your customers will too. But, if your team don’t really understand what’s at the...

“You can’t please all of the people all of the time”[1] so said John Lydgate, a Benedictine Monk back in the 14th century. To which I...

On a trip to your local supermarket, you’ll find as many as 45,000[1] products in store, and a visit to amazon.com will provide you with...

Shipping containers. Very clever. At the last count there’s over 20 million1of them circulating around the world, and what makes them...

I wanted to share with you an opportunity to support the medical community in Ukraine. I am sure, like me, you have seen distressing...

Last week my publisher called to say What’s Your Point? was their biggest selling book on Amazon in February with sales up 25% on last...

Trust is in short supply these days, so it struck me as interesting that the recently published Edelman Trust Barometer told us that the...

The elevator pitch, so the story goes, came about because the only time you got a chance to see the boss or pitch to a key customer was...

In this final blog in our series on logos we are looking at the role of colour and how it can add or take away from the effectiveness of...

As Cafédirect celebrates its 30th birthday, I wanted to share a personal story about Lorna Young, a remarkable woman I had the privilege...

In my last blog, we looked at what makes a logo a good logo, and here we are going to go through the options you have in developing your...

They say a picture paints a thousand words, and when it comes to creating a logo it’s important those thousand words are telling the...

In this second in our series on I’m going to introduce a framework that will help you think about the role you want your brand name to...

I always think of the brand as a big open door into your business. And the role of a brand name is to make that door as wide as possible...

Every brand needs a point, a sharp definition of its purpose that will stick in people's minds and these workshops will help you discover yo