Lorna and the launch of Cafedirect
As Cafédirect celebrates its 30th birthday, I wanted to share a personal story about Lorna Young, a remarkable woman I had the privilege...
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BRAND STRATEGY BLOG
Sep 27, 20213 min
How to build the perfect logo
In my last blog, we looked at what makes a logo a good logo, and here we are going to go through the options you have in developing your...
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Sep 6, 20213 min
What makes a good logo?
They say a picture paints a thousand words, and when it comes to creating a logo it’s important those thousand words are telling the...
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Jul 9, 20214 min
Brand name - what role does yours play?
In this second in our series on I’m going to introduce a framework that will help you think about the role you want your brand name to...
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Jun 25, 20214 min
Brand name - an open door to your business.
I always think of the brand as a big open door into your business. And the role of a brand name is to make that door as wide as possible...
86 views1 comment
May 6, 20213 min
New Workshop Series: Every Brand Needs a Point!
Every brand needs a point, a sharp definition of its purpose that will stick in people's minds and these workshops will help you discover yo
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Mar 22, 20212 min
The six BIG benefits of a brand strategy. (Part 2)
In the first of the series, I looked at three of the six reasons why brand strategy is becoming so important for CMO’s (a recent Gartner...
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Mar 3, 20212 min
The six BIG benefits of a brand strategy.
A recent Gartner CMO survey put brand strategy as the number 1 strategic priority going into 2021 - ahead of subjects like market analytics,
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Jan 25, 20213 min
Debenhams: What exactly did Boohoo buy?
Boohoo has purchased the Debenhams brand, not the stores, with a plan to relaunch the brand as an online only offering in the UK later in...
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Jan 22, 20212 min
Read the book? Now watch the film
Amongst the other things that occupied me in 2020 (ha ha!) was a commitment to step out of my comfort zone. And so of course, I left it...
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Jan 22, 20212 min
It started well enough.....a personal note on 2020
A lifetime ago, back in January, I spent time in New York working with Ignacio Mattos, the Michelin star chef who runs Estela on East...
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Oct 23, 20202 min
Why is a Good Brand Good for Business?
In these uncertain times, we all need a crystal-clear idea about what we want our business to achieve, how relevant we are to customers,...
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Oct 22, 20203 min
Why Do Customers Value Brands?
Why do customers pick and value certain brands over others?
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Oct 21, 20203 min
Why Do Companies Value Brands?
Customers can recognise the products a brand represents and are often willing to pay more for them. The brand provides a means of expressing
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Oct 1, 20202 min
The Power of Brand Karma!
We are drawn to brands that reflect our values, that amplify how we see the world, that speak to us, and that sometimes speak for us.
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