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BRAND STRATEGY EXPERT ARTICLES


A month on, and a chance to act
I wanted to share with you an opportunity to support the medical community in Ukraine. I am sure, like me, you have seen distressing...
Mar 24, 20222 min read
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This book grows brands
Last week my publisher called to say What’s Your Point? was their biggest selling book on Amazon in February with sales up 25% on last...
Mar 8, 20223 min read
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In Brand We Trust
Trust is in short supply these days, so it struck me as interesting that the recently published Edelman Trust Barometer told us that the...
Jan 10, 20223 min read
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Hold that elevator pitch!!
The elevator pitch, so the story goes, came about because the only time you got a chance to see the boss or pitch to a key customer was...
Jan 4, 20223 min read
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How colour can influence the success of a logo
In this final blog in our series on logos we are looking at the role of colour and how it can add or take away from the effectiveness of...
Nov 12, 20213 min read
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Lorna and the launch of Cafedirect
As Cafédirect celebrates its 30th birthday, I wanted to share a personal story about Lorna Young, a remarkable woman I had the privilege...
Oct 4, 20214 min read
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How to build the perfect logo
In my last blog, we looked at what makes a logo a good logo, and here we are going to go through the options you have in developing your...
Sep 27, 20213 min read
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What makes a good logo?
They say a picture paints a thousand words, and when it comes to creating a logo it’s important those thousand words are telling the...
Sep 6, 20213 min read
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Brand name - what role does yours play?
In this second in our series on I’m going to introduce a framework that will help you think about the role you want your brand name to...
Jul 9, 20214 min read
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Brand name - an open door to your business.
I always think of the brand as a big open door into your business. And the role of a brand name is to make that door as wide as possible...
Jun 25, 20214 min read
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New Workshop Series: Every Brand Needs a Point!
Every brand needs a point, a sharp definition of its purpose that will stick in people's minds and these workshops will help you discover yo
May 6, 20213 min read
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The six BIG benefits of a brand strategy. (Part 2)
In the first of the series, I looked at three of the six reasons why brand strategy is becoming so important for CMO’s (a recent Gartner...
Mar 22, 20212 min read
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The six BIG benefits of a brand strategy.
A recent Gartner CMO survey put brand strategy as the number 1 strategic priority going into 2021 - ahead of subjects like market analytics,
Mar 3, 20212 min read
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Debenhams: What exactly did Boohoo buy?
Boohoo has purchased the Debenhams brand, not the stores, with a plan to relaunch the brand as an online only offering in the UK later in...
Jan 25, 20213 min read
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Read the book? Now watch the film
Amongst the other things that occupied me in 2020 (ha ha!) was a commitment to step out of my comfort zone. And so of course, I left it...
Jan 22, 20212 min read
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