Why Do Companies Value Brands?
Customers can recognise the products a brand represents and are often willing to pay more for them. The brand provides a means of expressing
Why Do Companies Value Brands?
The Power of Brand Karma!
BUILDING A BRAND STRATEGY. STEP 4: Capture Your Values
BUILDING A BRAND STRATEGY. STEP 3: Communicating the Essence of your Brand
4 STEPS TO A BRAND STRATEGY STEP 2: DEFINE THE HEART OF YOUR BRAND
BUILDING A BRAND STRATEGY STEP 1: DESCRIBE YOUR VISION.
WHY NOW IS THE RIGHT TIME TO FOCUS ON YOUR BRAND
A Star, a Medal and a Byte
California Book Launch and Number One Spot on Amazon.
Brand Strategy, an exercise in choice.
What's the Point of a Point?
If your brand is boxing you in... Change it!
I'm back from the Future